Muller - The Lid Lickers
Muller Yogurts UK
Muller wanted to cast one hundred real people aged from 1 to 100 for a series of TV commercials. Their brief was to find people who ‘licked the lid of life’. Jonathan Rawlinson oversaw the process of identifying and selecting the cast of 100 which involved open casting sessions in London and Manchester.
Muller commissioned a couple of short factual films which covered the casting process and filming of the commercials.
Via the Muller website with DVDs being produced for the 100 people cast in the commercials.
Producer: Jonathan Rawlinson
Directors: Jonathan Palmer, Harriet Scott and Jonathan Rawlinson